Santos Tour Down Under

Santos Tour Down Under

I worked for the Foundation for Communication Initiatives, Inc., an advocacy communications group, for a number of years.  I was fortunate enough to be part of several advocacy accounts which created strategic communications plans – urban poor, diabetes care, disability sensitivity, housing, etc.

The Santos Tour Down Under, the first stop on the world cycling calendar,  (with the help of the Adelaide City Council) had some guerrilla communication techniques which I think were interesting.

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This floating structure was in Victoria Square, the heart of the city.

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Creative, effective, consistent.

23 January 2013 West Beach, SA

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